During the ESTO (Educational Seminar for Tourism Organizations https://esto.ustravel.org/) conference in Portland, Oregon last week, Idaho Tourism received a Mercury Award from the U.S. Travel Association for “Best Print Visitor Guide” for the 2014 edition. Designed by Drake Cooper, the Official Idaho Adventure Guide includes regional and local travel information, scenic photography, summer and winter activities, lodging options and regional and city tourism office contact information. Regional map pages list scenic drives and ski areas in each region. “Idaho Tourism is honored to receive this award from our National Council of State Tourism Directors peers,” said Diane Norton, Idaho Tourism Manager. “The travel guide is just one of the tools in our tourism toolkit that allows us to showcase the beauty and variety of activities visitors can enjoy in our great state.” To order a free copy of the new guide, visit https://visitidaho.org/explore-idaho/maps-and-publications/ or call 1-800-VISIT-ID. The guide is also available for download and in flip-book format at the link above. The Mercury Awards were created in 1985 to recognize members for excellence and creative accomplishment in state/territory tourism marketing and promotion, and inspire, by showcasing outstanding work, the continued development of imaginative and exciting marketing and promotion programs.